With nearly 1500 stores opened in 16 countries, Alain Afflelou is known as the #1 optical franchise in France.
Afflelou been carrying the mission of taking eyeglasses from a burden to fun fashion accessories at a time that eyeglasses weren't trendy yet and became a very iconic French company.
Our team had the privilege to back their first launch in Thailand in tight collaboration with their in-house marketing team based in Europe.
To generate visit to the event we adopted a locally awareness campaign on social media backed by a Digital PR campaign with relevant influencers to broadcast a special "opening promotion".
Social Media Content
Production of daily graphic content for social medias (Facebook / Instagram): photo shootings, Infographics, Motion graphic.